01Website Development
Websites built like revenue infrastructure.
Your website is the one channel you own outright. We design and build sites that load in under a second, rank, convert, and scale with your organization — not brochures that need rebuilding in 18 months.
<1s
Median page load across launched sites
+68%
Average lift in demo/lead conversion
100
Lighthouse performance scores at handover
What you get
Scope with substance.
Every engagement is scoped to your situation — but these are the pillars the work is built on.
Conversion-first UX & design
Every page architected around a job: qualify, persuade, convert. Wireframes are validated against analytics and session data before a pixel is polished.
Modern engineering
Next.js and headless architectures with clean, documented codebases your internal team can own. No page-builder lock-in, no plugin debt.
Core Web Vitals performance
Sub-second loads and green Vitals as an acceptance criterion, not an afterthought — because speed is a ranking factor and a conversion factor.
Headless CMS integration
Marketing teams ship landing pages and content without engineering tickets. Structured content models built for reuse across channels.
Analytics & tracking foundation
Server-side tagging, clean event schemas, and consent-compliant measurement wired in from day one, so every later channel decision runs on real data.
Security & compliance
SSO, role-based access, WCAG 2.2 AA accessibility, and infrastructure that passes enterprise procurement and security review.
Our approach
How we run web development engagements.
Discovery & conversion audit
We map user journeys, analytics, and revenue data to define what the new site must do — with numbers attached.
Architecture & design
Information architecture, design system, and page-level prototypes tested with stakeholders before build begins.
Build & QA
Component-driven development in weekly sprints, with performance budgets and accessibility checks enforced in CI.
Launch & optimize
Zero-downtime migration with SEO preserved, then a structured experimentation program on the pages that drive pipeline.
Proof
What this looks like in production.
Trellis Systems — b2b saas. 0.8s loads and 2.1x demo conversions after replatform.
- 2.1x
- Demo conversion rate
- 0.8s
- Median page load
- +64%
- Organic traffic, 6 months post-launch
| Period | Value |
|---|---|
| M1 | 100 |
| M2 | 103 |
| M3 | 98 |
| M4 | 107 |
| M5 | 141 |
| M6 | 176 |
| M7 | 189 |
| M8 | 183 |
| M9 | 196 |
| M10 | 204 |
| M11 | 199 |
| M12 | 210 |
A Series-C data platform stuck on a slow legacy site. We rebuilt on Next.js with a headless CMS, preserved 100% of organic equity through migration, and re-architected every page around the demo request.
FAQ
Website Development, answered.
Primarily Next.js with a headless CMS (Sanity, Contentful, or Storyblok) for marketing sites, and Shopify Plus for commerce. We recommend based on your team's capabilities, not our preferences.
A typical engagement runs 10–16 weeks from kickoff to launch, depending on page count and integrations. We phase launches so high-impact pages ship early rather than waiting on the full site.
Handled correctly, a rebuild improves it. We run full URL mapping, redirect strategy, and pre/post-launch crawl comparisons — preserving equity is a launch gate, not a hope.
That's the goal. You get documented code, a component library, CMS training, and an optional support retainer. No agency lock-in by design.
Explore other services
Ready to fix your web development?
Book a strategy call. We'll audit your funnel, show you where the revenue is leaking, and tell you honestly whether we're the right partner to fix it.